EVENT DESCRIPTION
In today’s competitive landscape, accounting and tax professionals must do more than just justify their fees—they must clearly communicate the value behind them. Join renowned CPA, thought leader, and author Jody Padar for a dynamic session that will transform how you approach pricing conversations. This webinar will help you reframe your mindset, articulate your worth, and shift your pricing model from compliance-driven to value-based. Whether you’re solo or leading a firm, this session is packed with actionable strategies that will help you build stronger client relationships, boost profitability, and price with confidence.
EVENT OBJECTIVE
By the end of this webinar, participants will be able to: Identify key elements of value-based pricing and how they differ from traditional pricing models. Develop language that effectively communicates the outcomes and benefits clients care about most. Recognize common pricing pitfalls and how to avoid “scope creep” through clearer communication. Apply a framework to confidently discuss fees that align with the value delivered. Build a pricing strategy that supports growth, profitability, and client satisfaction.
